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Privacy Policy

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Effective Date: 20 July 2024

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Elaara Diamonds Pte. Ltd. ("Elaara Diamonds", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit and make purchases through our website www.elaaradiamonds.com (the "Site").

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Please read this policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site and reach out to us at sales@elaaradiamonds.com with any concerns

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1. INFORMATION WE COLLECT

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We collect information that you voluntarily provide to us and information that is automatically collected when you use our Site.

Personal Information — Information that identifies you as an individual, which may include:

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  • Full name

  • Email address

  • Mailing or shipping address

  • Phone number

  • Payment information (processed securely via our payment providers; we do not store card details)

Non-Personal Information — Technical and behavioural data collected automatically, which may include:

  • Browser type and version

  • Operating system

  • Pages viewed and links clicked

  • Referring URLs and session duration

  • Device identifiers and IP address

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2. HOW WE USE YOUR INFORMATION

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We use the information we collect for the following purposes:

  • To process, fulfil, and manage your orders and transactions

  • To communicate with you regarding your order status, shipping updates, and after-sales support

  • To send you occasional promotional emails about new arrivals, offers, and updates — you may opt out at any time

  • To personalise your browsing experience and improve our product recommendations

  • To maintain the security and performance of our Site

  • To comply with applicable legal and regulatory obligations

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3. DISCLOSURE OF YOUR INFORMATION

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We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

  • Payment Processors: We use PayPal and HitPay to securely process payments. These providers operate under their own privacy and security policies and handle your payment data in accordance with applicable standards.

  • Shipping and Logistics Partners: Your name, address, and contact details are shared with our fulfilment and courier partners solely for the purpose of delivering your order — both within Singapore and internationally.

  • Legal Compliance: We may disclose your information where required to do so by law, court order, or governmental authority, or where we believe disclosure is necessary to protect our rights or the safety of others.

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4. SECURITY OF YOUR INFORMATION

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We implement commercially reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. All payment transactions are processed through secured, encrypted connections via our payment providers.

While we take every precaution, please be aware that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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5. INTERNATIONAL TRANSFERS

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As we ship internationally, your information may be processed or transferred to service providers located outside Singapore. In such cases, we take reasonable steps to ensure your data is handled with an equivalent standard of protection.

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6. YOUR RIGHTS

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You may have the right to:

  • Access the personal information we hold about you

  • Request correction of any inaccurate or incomplete information

  • Request deletion of your personal information, subject to any legal obligations we may have to retain it

  • Withdraw consent for marketing communications at any time by clicking "unsubscribe" in any email we send

To exercise any of these rights, please contact us at sales@elaaradiamonds.com.

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7. COOKIES

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Our Site may use cookies and similar tracking technologies to enhance your browsing experience, analyse Site traffic, and personalise content. You may configure your browser settings to refuse cookies, though doing so may affect certain features of the Site.

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8. THIRD-PARTY LINKS

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Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy policies before providing any personal information.

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9. CHILDREN'S PRIVACY

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Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their personal information, please contact us and we will promptly remove it.

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10. CHANGES TO THIS POLICY

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We reserve the right to update this Privacy Policy at any time. Any changes will take effect upon posting of the revised policy to this page, with an updated "Effective Date" at the top. We encourage you to review this policy periodically.

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11. CONTACT US

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If you have any questions, concerns, or requests relating to this Privacy Policy, please reach out to us:

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